turning vision into viable
Building digital health companies that don’t fail… we don’t ignore failure, we engineer against it.
failure is not an option
At the forefront of innovation, I’ve spent the last 15 years of my career working with digital health solutions. Everything from technology incubators, start-ups, big well established pharma companies and a whole lot more. Over the years I’ve seen company after company struggle with the difficulty of building a digital health business; the lengthier sales cycles, high implementation costs, red tape, skittish investors and so much more. Experienced investors are still sticking around and that’s because the long-term opportunity is very clear - but only if digital health companies can be disciplined and profit driven.
The difference between success and failure is often very clear when viewed through the lens of someone with dynamic industry experience. I’ve met with hundreds of early stage founders over the years to understand their challenges and the opportunities. I’ve had a front row seat watching my own start-up fail.
I’m here to help early stage founders avoid the common pitfalls specific to digital health - and work with you on how to avoid them.
Discover our services
strategy architecture
Obsession isn’t always a bad thing. Achieving success in digital health by being obsessed with the creation of a very clear business model and a very clear tech stack that is tied together with a strategy built on evidence and common sense. Business architecture is what makes this connection work.
The key is to understand how to sell fish first and then plan how to sell to whales- with a future forward strategy, technology and business model
go-to-market forge
Founders who start building an “all in one,” digital health platform that is trying to be everything, to everyone, all of the time - fail. Instead of breadth, it’s smarter to build depth when you start out and look for tools and not a platform. A clear value proposition and repeatable patterns for sales matter!
The key is to figure out how to build a wedge, a singular tool solving a very clear problem, while maintaining a clear vision and platform goals.
product market fit lab
Surround yourself with a bilingual team who speaks tech and healthcare. Sometimes a compelling founder story might be enough…but most of the time it isn’t. healthcare is an exclusive clubby industry with a high learning curve to map out all of the players and incentives.
The key is if you don’t have this expertise on your founding team then supplement with strong clinical advisors or strategic healthcare experts.
It all starts with an idea…
I offer three foundation models for working together…because being a founder or start-up is hard enough already.
Hourly: short tactical engagements (advisory calls, business plan reviews)
Project-based: specific deliverables (go to market pitch deck, business architecture)
Monthly retainer: ongoing advisory (embedded strategic role, fractional CxO)
Contact me
I believe that this really is the right time to build in digital health, and that the biggest digital health unicorns have yet to come. I want to support early stage founders who are in the trenches building unicorns - you don’t have to build them on your own or fall prey to the most common issues that cause great ideas to die before they see the light of day. That’s not a unicorn - don’t be that company.